Continued from: Part 1
You recently wrote a post about up and coming players. Which player
under 21 will have the biggest impact on the ABL this season?
BB: Yeah it's hard to
see SA repeating their performance from this season, given that Collins will be
gone and the fact that they really didn't have a stand out performance from a
'home grown' player as such (offensively anyway). They did have the
biggest crowd numbers last season and it will be interesting to see what SA
does in order to grab the interests of baseball fans and keep crowd numbers up.
Agree with your assessment of the other teams as well, from the looks it will
be a two horse race with NSW and Victoria leading the way.
In terms of the biggest impact from a young player, I'm going with SA's
Angus Roeger. He managed to do fairly well last season in limited time, and
given SA's roster, he will definitely be getting plenty of at bats this season. The
at bats situation to me is the thing that stands out the most. Young guys from
stronger states won't get the same opportunities, you only have to look at Matt
Smith winning rookie of the year for a different state.
DS: I watched your Angus
Roeger love fest video on your blog, were you holding the camera?? He's a big
unit, I didn't realise he was so young! Another great point you make about
opportunity - states like SA and Qld will have more of a chance to play their
kids. If the league manages to stay afloat for a few years, these states will
obviously benefit from the miles they got into their youngsters.
With that in mind i'm
climbing on the back of Trent Baker. He hit in the 2 hole last year for
Queensland and held down centrefield. Solid numbers for a young guy on a pretty
average team. He hasn't played very much this year professionally so hopefully he
can shake off whatever injury he may have.
What have you thought about the ABL's approach to kicking off the new
competition?
BB: No I wasn't holding
the camera, but have had some decent views of him from across the diamond in
the past, he has quite a bit of pop! Good call on Baker, to play CF and pull
those numbers on a fairly average team is very impressive and hopefully he
manages to get some support.
I guess it's hard to say
what the actual approach has been so far, given the lack of information!
Although, the lack of information being released, for me, is a good move
in itself. If the BaseballAustralia went out and told everyone every detail
about the league, they may not be able to generate the same hype toward the
start of the season as they would if they hold information off.
For fans like us, we
will go and pay money to see baseball regardless of the marketing strategy.
However, for those people out there that aren't really 'baseball fans' early
marketing would not be effective. I'll use a real life analogy for this. Say
you get invited to a party. You get the invitiation 6 months before the actual
event happens. Then after 6 months, you have completely forgotten about
the party. Come the night of the party, you don't actually remember to go. So
what I’m trying to say is that from that standpoint, I don't think
Baseball Australia have the funds to market the league to fans daily. I would
assume that come closer to opening night, we will receive a lot more
information to build up 'hype' for the league amongst new fans.
It also has to be said that the Home and Away Claxton format has been a
real winner and definitely provided teams with a pro forma with how to run
their teams for the coming season.
DS: Pay money to see
baseball?? The Defensive Specialist doesn't pay! That's actually not true; the
Defensive Specialist always hands over his hard earned to see baseball in
Australia.
The lack of information
can mean one of two things:
1) They’re not organised
and are a long way behind schedule.
2) They want all their
ducks lined up so when they launch, its a prime time (or as close to prime time
as you can get in Australia) operation.
I’m hoping number 2 is
the reason.
Another great point on
the marketing budget restrictions. Why start pumping the tires up now when the
kick off is still 3-4 months off?
I do think the ABL would
be well served to start drip-feeding some information to the public, though.
People are genuinely excited to know what the team names are and what the teams
will look like.
We keep hearing about
things not going to plan (facilities, coaches, players) but we do need to
remember that a monolith (MLB) is propping this thing up and they tend to run
the big leagues fairly well.
We are at the stage
where this performance is going to have to be split into two parts. Take this
opportunity to talk up your site and what you’re planning to do
BB: Exactly, the fact
that MLB is behind it all is a major positive. Coupled with the fact that there
was the pro forma league last season there shouldn't be too much trouble (touch
wood) with the format side of the league. From my site’s perspective, I
think we covered a lot on stats early on and that will be a big focus with
regard to how I will look at team and individual performances. I was
essentially motivated by Deep in the Hole and I think it's going to have the
same type of feel. With the anticipated lack of coverage (whether that be
newspaper or television), I think that offering fans multiple blogs
that will focus on reporting results/opinions can only be good. I know from my
point of view I stumbled across Deep in the Hole after endless google searches
on Australian baseball turned up many donuts.
So hopefully we can manage to work together and offer the Australian
blog-o-sphere a couple of mediums that provide them with up to date baseball
news, other than maybe a weekly newspaper article that is written by a someone
who isn't really sure what they are watching.
Well there you have it folks, two passionate baseball fans going back and forth via email for 2 and a half hours! The Defensive Specialist enjoyed the experience and hopes that it can become a semi regular occurrence. Be sure to checkout the Backyard Baseballer out (new post up now).
The Defensive Specialist will be back next week with a dirty dirty rumour that is sure to elicit some reaction!
Great job guys, but BB I think your party analogy was a bit off the mark. The party invitation you get once are excited then and then put it in the draw.
ReplyDeleteWith the baseball the ABL should have a constant feed to the public, keeping their competition in peoples thoughts and building excitement. This not only gets them excited for the first game - as would be the analogy of the BB, but for the season and perhaps encourages season tickets to be purchased.
Bigger leagues, but local sides the Perth Glory and the Wildcats have been out pumping up their leagues and season since the GF was run and won.
I like those two possibilities laid out like that. Either the preparation is way behind schedule or they are saving the build-up for the lead-in weeks. I could understand option #2 because - as you touched on - the real baseball fans don't need to be marketed to. The focus is on the people who may go to games because "it's a good night out". In terms of getting people in the gate, I reckon the casual fans may outnumber the more hardcore baseball fans significantly. The casual fans don't have game days marked out on the calendar like we do and will likely make the decision to attend 3-4 days before game day. If the ABL want to maximise advertise bang for buck (understandable), a later-stage marketing focus makes a lot of sense to me.
ReplyDeleteBut I also share Diesel's suggestion that there is room for something coming from the ABL office. It would be welcome considering the Web comments where people are starting to question if it will get off the ground, and if it does will it be respectable.
Baseball Australia's marketing budget has nothing to do with supplying some information for the fans. Some lead-in content on the ABL homepage and/or ABL Facebook Page will cost only 30-60 minutes of a marketing staff member's time. If DD's interviews with ABL staff and early info about merch/uniforms can be released to the public, ABL could release the same info themselves and would then have some correspondence with the public. Heck, I would be happy to look after the ABL's news blog for a very modest fee. Although DS and BB are much better qualified. The ABL may have good reasons for the silence, but I don't think budget is a good one. With Facebook alone they can broadcast information to 6,000+ targeted ABL fans at absolutely no cost. The reason social media has stayed quiet is not marketing money.